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Laycilates utilizes her comprehensive knowledge of classical Pilates when curating each clients’ private studio session. At its core, the Laycilates method promotes muscular endurance, balance, flexibility & mobility. By incorporating small controlled but impactful movements, her unique modern method is proven to tone, lengthen & strengthen.

LACY LOONEY

Pilates Instructor, private personal trainer, and founder of Laycilates.

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Jerbifer (Jen).HEIC

Meet Jen

Twitch Streamer

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How did you get into streaming? Tell me about your background and experience.

I’ve always wanted to stream. From a young age, I felt like I was meant to be an entertainer, whether that meant acting, making YouTube videos, or streaming. Honestly, the hardest part was just clicking the “start” button. I kept thinking, What do I do? What if no one watches me? But at the end of the day, I just wanted to have fun with friends.

 

In college, I was part of a business marketing fraternity, and during COVID we were given a bonding task: stream Minecraft and build San Francisco together over 50 hours, with 2-3 people streaming at all times. So, my first ever stream was Minecraft, which I had never played before. I was more of a Roblox girl because it was free and my parents, being traditional Asian parents, didn’t really buy me video games. It wasn’t that they didn’t support it, I just had a lot going on with school and violin lessons.


So, there I was, playing Minecraft with my friends and streaming for 13 hours straight. Time just flew by. I ended up gaining 20 followers in two days and thought, Hey, that's pretty good! I realized nobody is good at anything when they start, and I had to be bad first in order to get better. That summer, I started streaming consistently. I also began playing Valorant with my college friends. I figured if I was going to spend time gaming anyway, I might as well stream it. It felt like a great opportunity to grow in both areas of gaming and content creation.

What about streaming are you the most passionate about?

Definitely making friends through streaming, gaming, and my community. Twitch is special because you build such close relationships that you can't really get on other platforms. It's like leaving a comment versus actually hanging out with people for hours. Some of my closest friends are ones I’ve met through games and Twitch.

Do you have any passion projects you’re working on right now, or hope to work on in the future?

I used to only stream Valorant. For a while, the "meta" was to stick to one game, become known for it, and then branch out. But I have raging ADHD. I cannot do just one thing. I just want to share more content and more of my life.

 

Recently, I’ve been working on IRL (in-real-life) streaming. Even though it's been around for a while, it’s evolving. People are going on insane trips or hosting huge creator events, and I want to be part of that. IRL streaming has brought me so much joy, just getting outside and touching grass with friends. It’s been amazing for my mental health, and I want to keep creating content in that space.

How has streaming impacted you?

Streaming has been where I’ve experienced the most personal growth. You meet so many different kinds of people, both through gaming and your community. You have to be really sure of yourself, and for a long time, I wasn’t.

 

Streaming means dealing with both positive and negative comments, and if you don’t know who you are, it can be really tough. Only about 20% of my personality shows on stream. The rest is me off-camera. I had to learn to love and prioritize that 80% too. Content creation taught me to create for both myself and others, to build my self-confidence, and to trust myself more.

Have you faced any obstacles or challenges along the way? How have you overcome them?

I’m so thankful for the amazing women in streaming. We have so many role models now. But it’s still a very male-dominated space, and sometimes sexism is just a thing you have to deal with.

I don't like defaulting to "it’s because I’m a woman," but honestly, it does feel that way sometimes. Whether it’s muting someone or standing up for myself, I handle it depending on the situation. Being a woman in this space has been the biggest challenge, but I’m committed to creating a safe space for other women and hopefully inspiring more women to start streaming too.

Tell me about your achievements, special moments, or things you’re proud of.

Honestly, my biggest achievement is all the friendships I’ve made through streaming; Real and genuine friendships, not just collaborations. My career really kicked off last year when I started playing Valorant with friends and meeting up at TwitchCon. Building a supportive community both online and in real life feels like the biggest win.

Do you have any advice for girls who are interested in becoming streamers?

Pressing that “start stream” button is the hardest part, but once you do, it gets easier. My motto is: be kind and spread kindness. Support other women. Watch female streamers. Make friends in the space. I have a group of friends we call the “Mother Mafia,” all women making it in this space, sharing our communities, lifting each other up. Having friends who inspire you can push you so much further than you could go alone. In a male-dominated industry, finding people who look like you, think like you, and understand you makes a huge difference. I have a super sweet community and we love welcoming new people, so come hang out!

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Meet Jennie

Hospitality Branding Expert

Regional Brand Manager, The LINE Hotel

So what does your career as a brand manager entail?

I oversee all the brand and creative for these properties: our brand partnerships, brand events, the overall aesthetic, the smell, just the overall experience when you walk into the space and how that feels. That includes activations focused mostly on community and building community, providing third spaces. We're lifestyle-focused, so a lot of our programming is built around four pillars: health and wellness, food and beverage, music and entertainment, and arts and culture.

How did you first get involved in the hospitality industry?

It’s funny. I grew up in a home that was an open door for the community. We always hosted events, whether it was a holiday, a barbecue, or any kind of celebration. My mom welcomed people from all walks of life. I didn’t realize it was preparing me for what I do now until I started this work. I began in hospitality at the Ace Hotel in New York. I'm originally from New York, and everything just started to fall into place—my passion for creativity, community, food, sustainability—all of that led me to where I am today.

And how did you come to focus on the branding aspect?

 I went to school for marketing. While working at Ace, I was on the front office/operations side, but it was a lifestyle space. We had parties in the lobby, art exhibits in the gallery, a strong food and beverage program. We partnered with different chefs and hosted special dinners. I fell in love.

Then I became interested in all our brand touchpoints: marketing assets, fonts we used, the stories behind partnerships. Sitting in the lobby, I learned that people are deeply passionate about connection and third spaces. That drew me into brand and creative work, realizing you could reimagine what a hotel looks like.

In cities, hotels can feel like resorts, full of programming and activations, but they're also spaces for people to rest. The lobbies are like living rooms of the neighborhood. I’ve seen strangers connect, form friendships, start businesses, even romantic relationships. Two people met at one of our events and recently got married.

Also, at Ace, we partnered with Le Labo. We had key cards and business cards sprayed with Santal 33. That scent became a part of the memory of the place. That made me think of Abercrombie & Fitch. You could smell it before you even walked in. So, those experiential elements—smell, look, feel, story, art on the walls—they all matter.

What is your signature style and voice when it comes to branding?

It’s really about turning spaces into stories, crafting experiences that connect people, celebrate culture, and feel deeply intentional. I thrive at the intersection of creativity and community.

I bring together artists, chefs, brands, and experiences to create moments people talk about the next day and the next. I want guests to leave with that nostalgic, unforgettable feeling.

Recently, I saw a post on Instagram where someone wrote, “Who knew I'd be in town and my favorite photographer was doing a talk at The LINE?” That person had an amazing stay and also got to attend an inspiring community event. That’s what it’s all about: people feeling seen, creativity meeting community, and building something through hospitality.

Can you talk about a big challenge you’ve faced recently and how you overcame it?

One major challenge—especially working in corporate—has been proving the value of branding work when it doesn’t have a direct or easily measurable revenue impact. My work focuses on community activations and long-term brand affinity, which aren’t always trackable through traditional metrics.

For example, we might spend $5,000 on an event, draw 1,000 people, but only make $4,000 in food and beverage sales. Some might question if that’s a success, but it absolutely is. You're building new loyalty, new customer bases, long-term impact.

I’ve had to build systems to track that, like following up to see if guests who came to the event also booked rooms, or returned later.

Another challenge is operational support. We wear a lot of hats. I source partners, do pre-production, help with execution. Having more support would make a big difference.

Switching gears a bit—you have a personal brand outside of The LINE. Can you talk about that?

 Yeah! I have a brand called Co-Host. It's about reimagining hospitality as a form of storytelling through curated experiences, design, and cultural and local connections. I collaborate with brands, creatives, and communities to create gatherings that celebrate diversity and elevate underrepresented voices. I’m also a chef. Food is a love language and a universal language—we all eat. I cook most of the food for Co-Host events. It’s rooted in my Caribbean heritage and serves as a way to build my personal brand and merge my culinary journey with hospitality. I also partner with other hotels to bring these experiences to their spaces.

Of all the things you’ve shared, which passion came first?

I think they came together. My passion for food and community was rooted in how I grew up. My family is full of creatives—from quilters to graphic designers—and we’d gather around food and conversation. Branding came later when I studied marketing in college.

Can you describe a distinct childhood memory where you realized you were a community builder?

I was living in Brooklyn, and I started hosting events at my home. I wasn’t cooking much yet, but I’d invite my chef friends to prepare meals. I'd create little prompt cards with a couple of discussion questions. We’d talk while the food was being made. That’s when I realized I loved bringing together people from different walks of life to have meaningful conversations.

Also, I went to camp a lot and had friends from everywhere. I naturally enjoyed connecting people. My friends still say I’m the connector. I’ll say, “You have to meet this person,” and now those people are friends. That’s how my community has grown.

Where’s your family from in the Caribbean?

 My mom’s family is from Barbados, and my dad is from Costa Rica.

And you grew up in New York?

Yeah, in Westchester.

What brought you to LA?

The pandemic. I just needed a change. I call it the “Great Migration.” A lot of us from the East Coast came to LA. I didn’t have a plan. I picked a date and moved. And I’m so glad I did. LA gave me space to grow and to really listen to myself and discover my purpose.

How do you hope to empower others through your work?

I want to show people, especially people of color, that creativity has no single path. You deserve to be in spaces where you may not have seen yourself before, whether that’s leadership, luxury hospitality, or lifestyle branding.

We define culture. We define hospitality. We belong at every table. I dream of owning a ski chalet. I love snowboarding and want a space in Aspen that reflects our culture. I want you to walk in and feel the presence of the African diaspora. I also want to build a hospitality group that centers community and culture. I want people to dream big, take up space, and keep pushing.

I want you to make that ski chalet happen! We need some flavor!

Yes! I’ve gone to Black ski group events. They’re beautiful. But I want to own the space. I want our culture infused into it.

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